Our Privacy & Policy

Maintaining the security of your data is a top priority at Al Rawdah Farms, and we are fully committed to respecting your privacy rights.  We will aim to handle your data legally and fairly at all times. Al Rawdah Farms is also dedicated to being transparent about how we use data and also what data we collect about you.

This policy, which applies whether you visit our stores, use your mobile device or go on line, provides you with information about:

Topics covered:

  • Personal data we collect
  • How we use personal data
  • Reasons we share personal data 
  • Marketing
  • Your rights
  • Notice to end users  
  • Cookies
  • Disclosures
  • External advertising
  • Security of your personal information
  • Policy amendments
  • Updating information
  • How to contact us
  • Credit 

Personal Data we collect

Al Rawdah Farms may collect the following information about you:

  • your name, age/date of birth and gender
  • your contact details: postal address including billing and delivery addresses, telephone 
  • numbers (including mobile numbers) and e-mail address;
  • purchases and orders made by you
  • your on-line browsing activities on our websites your password(s)
  • when you make a purchase or place an order with us, your payment card details
  • your communication and marketing preferences
  • your interests, preferences, feedback and survey responses
  • your location
  • your correspondence and communications with Al Rawdah Farms 
  • other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed or public Facebook page).

Our websites are not intended for children and we do not knowingly collect data relating to children.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an on-line account on our websites, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

How we use personal data 

Al Rawdah Farms uses your personal data:

  • enable your use of the services available on the website
  • to make a tailored website available to you
  • send you goods purchased via the website
  • to manage any registered account(s) that you hold with us
  • to verify your identity
  • keep the website secure and prevent fraud.
  • Send you our newsletter and other marketing communications relating to our business which we think may be of interest to you by email (you can inform us at any time if you no longer require marketing communications)
  • send statements and invoices to you, and collect payments from you
  • for market research purposes – to better understand your needs
  • to enable Al Rawdah Farms to manage customer service interactions with you
  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

We may also use your information to:

  • Send you email notifications which you have specifically requested
  • Deal with enquiries and complaints made by or about you relating to the website.
  • Verify compliance with the terms and conditions governing the use of the website.
  • Used anonymously to analyse to improve our customer experience
  • Customise your experience by showing you items related to previous orders

We will not provide your personal information to any third parties for the purpose of direct marketing.

All our website financial transactions are handled through our payment services providers, WorldPay & PayPal.You can review the PayPal privacy policy at www.paypal.com. You can review the SagePay privacy policy at https://www.worldpay.com// We will share information with these payment providers only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

Reasons we share personal data

Al Rawdah Farms collects and uses customers’ personal data because is it necessary for:

  • the pursuit of our legitimate interests (as set out below)
  • the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer
  • complying with our legal obligations.
  • The normal legal basis for processing customer data, is that it is necessary for the legitimate interests of Al Rawdah Farms, including:-
  • selling and supplying goods and services to our customers
  • protecting customers, employees and other individuals and maintaining their safety, health and welfare
  • promoting, marketing and advertising our products and services
  • sending promotional communications which are relevant and tailored to individual customers
  • understanding our customers’ behaviour, activities, preferences, and needs
  • improving existing products and services and developing new products and services
  • complying with our legal and regulatory obligations
  • preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies
  • handling customer contacts, queries, complaints or disputes
  • managing insurance claims by customers
  • protecting Al Rawdah Farms, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Al Rawdah Farms
  • effectively handling any legal claims or regulatory enforcement actions taken against Al Rawdah Farms; and
  • fulfilling our duties to our customers, colleagues, shareholders and other stakeholders.

Newsletter & Marketing

We will send you marketing messages via email if you have agreed for us to do so. To stop receiving these messages you can click the unsubscribe link in the email, login to your account or contact our customer services.

Your rights

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.  How you can access or control your personal data will depend on which products you use.

You can always choose whether you wish to receive promotional emails, SMS messages, telephone calls and postal mail from Al Rawdah Farms.

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

  • The payment of a fee currently fixed at £10 plus VAT.
  • The supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.  You also have the following rights:

  • the right to ask for a copy of personal data that we hold about you (the right of access);
  • the right (in certain circumstances) to request that we delete personal data held on you; where we no longer have any legal reason to retain it (the right of erasure or to be forgotten);
  • the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you (the right of rectification);
  • the right to opt out of any marketing communications that we may send you and to object to us using / holding your personal data if we have no legitimate reasons to do so (the right to object);
  • the right (in certain circumstances) to ask us to ‘restrict processing of data’; which means that we would need to secure and retain the data for your benefit but not otherwise use it (the right to restrict processing); and
  • the right (in certain circumstances) to ask us to supply you with some of the personal data we hold about you in a structured machine-readable format and/or to provide a copy of the data in such a format to another organisation (the right to data portability).
  • If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Notice to End Users

Your use of Al Rawdah Farms products may be subject to your organisation’s policies, if any. If your organisation is administering your use of the Al Rawdah Farms products, please direct your privacy enquiries to your administrator. 

When you use social features of such products, other users in your network may see some of your activity.  Al Rawdah Farms is not responsible for the privacy or security practices of our customers, which may differ from those set forth in this privacy statement.

Cookies

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

Cookies are small files placed on your computer by websites you have visited. They are normally used to make websites work but can also be used to collect data.

Disclosures

We may disclose your personal information to any of our employees, insofar as reasonably necessary for the purposes set out in this privacy policy.

In addition, we may disclose your personal information:

  • To the extent that we are required to do so by law;
  • In connection with any ongoing or prospective legal proceedings;
  • In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Except as provided in this privacy policy, we will not provide your information to third parties.

External Advertising

We sometimes use anonymous information collected during your visit to serve you relevant advertisements on external websites (referred to as “Remarketing” or “Retargeting” using Cookies.

What does this mean?

The result of this is that you may see products or our adverts displayed on external websites. If you would prefer not to see these adverts, you can opt out of Google advertising cookies at any time by visiting http://www.google.com/settings/ads

Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password and firewall-protected) servers.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password [and other login details] confidential. We will not ask you for your password (except when you log in to the website).

Policy amendments

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.  This policy was last updated in May 2018.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

How to contact us 

Please contact us if you have any questions about our privacy policy or information we hold about you: by email to insert email here or by writing to:

Al Rawdah Farms

(Emirates National Food),

P.O.Box: 4316, Dubai

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